Blog · Essay2019-03-12

The "New Photography Standards"

When I started photography I made a list of all of the things I didn’t like about photography and worked backwards from there. I made sure to have a response for everything that bothered me as a customer.

When I started photography I made a list of all of the things I didn’t like about photography and worked backwards from there. I made sure to have a response for everything that bothered me as a customer.

“When I started photography I made a list of all of the things I didn’t like about photography and worked backwards from there.”

“When I started photography I made a list of all of the things I didn’t like about photography and worked backwards from there.”

I started with price, vowing to never over-price my services and only offer them at a price that I found reasonable, consistent from client to client, and at a price that was good for clients AND business (not just one or the other). After price, I recognized that in all my experiences as a photography customer, I was not pleased with turn-around-times and I have made it a point to offer the best turn-around-times in the industry. For EVERY project, I guarantee a 24 to 72 hour turn-around-time and provide all photos, edited, by an electronic link.

“…I recognized that in all my experiences as a photography customer, I was not pleased with turn-around-times and I have made it a point to offer the best turn-around-times in the industry.”

“…I recognized that in all my experiences as a photography customer, I was not pleased with turn-around-times and I have made it a point to offer the best turn-around-times in the industry.”

Finally, as a fan or customer of photography I wanted diversity. When I purchased a session or a product, I didn’t want my photos to look like everyone else’s so I made it a priority to make every session as unique and beautiful as the subject. Collectively, I call all of this the “new photography standards” – a modern and customer friendly way of doing photography.

“…I didn’t want my photos to look like everyone else’s so I made it a priority to make every session as unique and beautiful as the subject.”

“…I didn’t want my photos to look like everyone else’s so I made it a priority to make every session as unique and beautiful as the subject.”

About · Michael Woolheater

Photographer, storyteller,
keeper of quiet moments.

I run Michael Woolheater Media out of Sioux Falls — specializing in Photo, Video, and Digital Marketing. I'm a storyteller first. Every project pairs honest imagery with words that actually mean something, so the work is still worth keeping ten years from now.

Michael and his wife on the stepsThe Woolheater family in the gardensMichael with his kids in the tall grassMichael and his daughter in the treesMichael and his son in the park
01 / 05 · Michael Woolheater · Sioux Falls, SD